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Meet Lisa Ratcliff Founder & Strategic Media Consultant, LMR Media Lisa Ratcliff is a senior media strategist and consultant with more than 25 years of experience leading media planning, buying, and campaign strategy for national brands, agencies, nonprofits, political organizations, and emerging businesses. As Founder of LMR Media, Lisa works as a strategic partner to brands and agencies, helping clients navigate today’s increasingly complex media landscape through smart, results-driven planning and buying strategies across television, streaming, digital, audio, sports partnerships, out-of-home, and emerging media channels. Lisa began her career in Dallas managing multi-market media campaigns for national brands including Pizza Hut and Pepsi before moving to New York, where she worked on high-profile campaigns for major media and consumer brands including Comedy Central and Reckitt. Throughout her career, Lisa has developed media strategies and negotiated campaigns across local, regional, and national markets, with expertise spanning: Broadcast & Cable Television Connected TV (CTV/OTT) Streaming Audio & Podcasting Digital & Social Media Sports & Sponsorship Marketing Out-of-Home Advertising Political & Public Awareness Campaigns Notable recent projects include helping develop media strategy for the inaugural season launch of San Diego FC, leading media strategy and buying initiatives for the Oklahoma Lottery through agency partnerships, and supporting statewide COVID-19 public awareness campaigns across Oklahoma through integrated broadcast, streaming, digital, and community media efforts through an agency partner. Lisa has also worked extensively with healthcare systems, QSR brands, tourism organizations, nonprofits, state agencies, financial institutions, and sports organizations, providing both strategic consultation and hands-on media execution. Known for her collaborative approach and deep industry relationships, Lisa often serves as an extension of internal marketing teams and agency partners — bringing senior-level strategic thinking, transparent guidance, and practical media expertise to every engagement. Today, Lisa continues to advise brands and organizations nationwide from San Diego through LMR Media, helping clients make smarter media investments that drive measurable business results.